Is your CRM a graveyard for sales data? Discover how to identify hidden revenue gaps and eliminate field decision fatigue with a field-first sales platform.
For field sales reps in the construction and manufacturing industries, "sales performance" isn't a theoretical concept discussed in a boardroom—it’s a daily battle on the road. Yet, most sales advice is written for inside sales teams sitting behind desks in tech hubs.
In heavy industry, the biggest threat to your quota isn't a lack of "motivation." It’s Revenue Leakage: the high-value prospects you drive past every day and the existing accounts that are slowly buying less without anyone noticing.
In this guide, we address how to reclaim that lost revenue by stripping away the admin burden and focusing on the three pillars of field sales success.
In construction and OEM sales, the "road warrior" is often overwhelmed by choices. Should I walk into that new warehouse? Is that contractor already buying from a competitor?
This decision fatigue kills productivity.
Traditional lead generation requires hours of desk research. Numerik’s Revenue Scanner changes the game for field reps. By integrating your company's ICP and product data, you can take a photo of a job site or facility and instantly see if it’s a relevant target.
The Goal: Eliminate the "should I or shouldn't I" moment. If the scanner says go, you walk in with a talking point ready.
In manufacturing and distribution, 80% of your growth often comes from the customers you already have. But generic "check-ins" aren't enough to drive revenue.
Most CRMs are graveyards for data. To improve performance, reps need to see Gaps—not just totals.
Numerik surfaces these data points automatically on mobile. Instead of asking, "How's business?" your reps can say, "I noticed your spend on SKU-X has dipped; do you need a restock or is there a pricing issue?"
Many industrial companies run customer incentive programs (spend $X, get a rebate or a trip). Usually, these are managed in spreadsheets that the rep never sees until it's too late.
By giving the customer (and the rep) a live login to see their progress, you create a "gamified" reason for the customer to spend more.
Only 39% of a rep's time is spent actually selling. The rest is eaten by admin work. In industries like construction and manufacturing, where your office is your truck, a complex CRM is a barrier, not a tool.
Numerik is built for the rep, not the manager. * Glanceable Data: See your revenue vs. target in one swipe.
Improving sales performance in 2025 requires moving away from generic strategies and adopting tools that understand the physical nature of your business. By focusing on Visual Prospecting, Gap Analysis, and Incentive Tracking, you turn your field team into a high-precision revenue engine.
How is Numerik different from my current CRM?
While a CRM is a database for managers to track "activity," Numerik is a performance tool for reps to track "revenue opportunities." We integrate with your data to show you exactly where the money is, right now.
Can I use the Revenue Scanner for any industry?
The Scanner is hyper-targeted for Construction, Manufacturing, and OEM. It is trained on the specific ICPs and product profiles of these heavy industries.
How do I see a live demo of the Gap Analysis tool?
Book a demo to see how Numerik identifies gaps in your specific accounts
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