Sales Tools & Technology

The best sales tools for B2B field sales reps to close more deals in 2024

Jonathan Hubbard
Jonathan Hubbard
March 1, 2024

In the competitive arena of B2B sales, working smarter — not harder — is crucial for salesreps to hit their targets. As you strive to hit those ever-climbing targets, the right sales enablement tools can be your secret weapon. In a sea of thousands, it's crucial to choose tools that not only deliver results but also provide actionable analytics, insights, and intelligence. This guide will spotlight top-tier sales solutions, each infused with analytics and reporting capabilities to elevate your sales game.

Lead gen tools - less prospecting, more connecting

Field sales reps, constantly on the move, need tools that not only generate leads but also provide deep insights and easy access. According to research by Forbes, sales reps spend up to 65% of their time searching for prospects and doing outreach. The right tools can significantly streamline the process, enabling sales reps to focus more on engaging with leads rather than finding them. Here are five tools that redefine lead generation efficiency

  • The go-to solution for sales professionals who require up-to-date and precise data for effective lead targeting and engagement. SalesIntel ensures every piece of information is refreshed and verified every 90 days for maximum reliability, along with a powerful research-on-demand service for custom data requests, a user-friendly interface, and seamless integration with major CRMs.
  • Leadfeeder by Dealfront: Ideal for on-the-go reps, Leadfeeder identifies companies visiting your website in real-time, providing actionable insights into their behavior and interests. With its ability to track visitor behavior and integrate with email marketing, Leadfeeder turns website traffic into a goldmine of potential leads.
  • Overloop (formerly Overloop offers a comprehensive suite for list building and multi-channel outbound campaigns. Its chrome extension, email finder, and LinkedIn automation make it a powerful tool for reps needing to generate leads efficiently.
  • This tool is a favorite for finding email addresses quickly. Whether you’re looking up individual contacts or searching for emails at a specific company, streamlines the process, saving valuable time.
  • Perfect for sales reps who rely on LinkedIn for lead generation,’s Chrome extension helps find prospect emails swiftly, keeping the pipeline full. Its integration with multichannel sequences is a plus for reps managing diverse communication channels.

Investing in the right lead generation tools is a game-changer, especially for field sales reps. It’s about hitting those ever-growing targets with smarter strategies, not harder work. With tools like these, you’re not just chasing leads; you’re strategically engaging and converting them.

Lead nurturing platforms - Build relationships, boost conversions

Invesp's research shows that nurtured leads can yield 20% more sales opportunities. Effective nurturing tools are essential for maximizing these prospects. Lead nurturing is all about strategically cultivating relationships with potential customers throughout the sales funnel. In 2024, the game has changed – it's not just about staying in touch, it's about staying relevant, engaging, and one step ahead. Here’s a look at the top lead nurturing tools for sales teams this year, each bringing something unique to the table:

  • Pipeline: With its user-friendly interface and sales pipeline visualization, Pipeline (formerly PipelineDeals) is perfect for small businesses looking to streamline their customer relationships. Its ability to integrate with various apps makes it a versatile choice for nurturing leads.
  • AWeber: For teams focusing on email marketing, AWeber’s template variety and email automation tools, including autoresponders, make it a strong contender.
  • Salesforce and Pardot: This duo is ideal for teams looking for deep integration with Salesforce and personalized messaging capabilities. Their advanced automation tools are a boon for sophisticated marketing strategies.
  • LeadSquared: Focusing on lead conversion, LeadSquared offers end-to-end solutions with lead scoring and deep analytics, perfect for sales acceleration and tracking lead behaviors.

Selecting the right lead nurturing platform is crucial for turning prospects into loyal customers. With tools like Pipeline, Inside Sales Box, AWeber, Salesforce and Pardot, and LeadSquared, your sales team is equipped to not just follow up, but foster meaningful relationships that drive conversions. (Add Numerik into the mix, and you've got a winning formula for nurturing leads with precision and insight.)

Communication Platforms to Engage Prospects

Communication is the cornerstone of success. As sales teams navigate through the complexities of client interactions, target chasing, and internal collaborations, the need for effective communication tools becomes increasingly evident. The right set of tools can transform the way sales teams interact, share information, and collaborate on strategies. It's not just about staying connected; it's about enhancing productivity, fostering a culture of collaboration, and aligning team efforts towards common goals.

  • Numerik: A unique all-in-one platform specifically designed for sales teams. Numerik not only facilitates real-time communication through a sales live feed and group chats but also integrates features for performance tracking and sales insight sharing. It encourages a strong company culture through interactive and engaging communication, making it an addictive and essential tool for sales representatives and management alike. Its ability to tag and track KPIs directly in posts and contribute to leaderboards makes it an exceptional tool for enhancing sales productivity and alignment with business goals.
  • Slack: Known for its versatility, Slack is an excellent tool for team communication and collaboration. It allows the creation of various channels for different topics, integrates with numerous other applications, and facilitates both group and private messaging. Ideal for keeping sales teams interconnected and well-informed.
  • Wimi: Wimi is geared towards streamlining teamwork by combining document sharing, task management, and communication in one platform. It stands out for its ability to integrate with third-party apps like Dropbox and Google, offering a centralized hub for project collaboration.
  • Google Chat: A straightforward and efficient tool, Google Chat is great for teams already using Google Workspace. It offers direct and group messaging capabilities and integrates seamlessly with other Google services, making it a convenient option for sales teams.
  • Microsoft Teams: This platform is a part of the Microsoft 365 suite and offers comprehensive communication and collaboration features. Teams is particularly effective for organizations that rely heavily on Microsoft products, providing chat, video conferencing, and integration with Office applications.
Numerik revolutionizes field data capture with its social-media-inspired feed, enabling sales reps to effortlessly post information from the field directly to CRM systems. This dynamic platform fosters engagement among sales managers and team members, who can interact with these posts in a collaborative manner, boosting team morale and encouraging comprehensive note-taking.

Each of these platforms offers unique features tailored to different aspects of sales communication and collaboration. From the comprehensive team management of Microsoft Teams to the specialized sales focus of Numerik, these tools collectively empower sales teams to communicate effectively, collaborate efficiently, and achieve their targets with greater precision and insight.

Reporting Tools - Informed Decisions, Improved Results

The paradox of reporting is that while it's essential, it can eat into valuable selling time. Today's sales teams require tools that offer more than just data compilation – they need systems that provide real-time insights, identify trends, and facilitate swift, informed decision-making. Here, we explore some of the top sales reporting tools of 2024, each bringing unique capabilities to the table.

  • Numerik: A standout for its user-friendly interface, Numerik specializes in glanceable sales reports, live feed updates, and real-time insights tailored for sales teams on the move.
  • Salesforce: A giant in CRM, Salesforce incorporates advanced reporting features like Tableau, offering extensive customizability and in-depth analytics.
  • HubSpot: Known for its comprehensive marketing and sales suite, HubSpot excels in financial tracking with customizable reporting dashboards.
  • Zoho CRM: When combined with Zoho Analytics, this tool provides real-time sales reporting, ideal for small to medium-sized businesses seeking a comprehensive view of their sales data.
  • Bitrix24: Offering a variety of real-time sales reports, Bitrix24 is favored for its user-friendly interface and is particularly suited for small businesses.

These tools are tailored to transform the way sales teams approach reporting. They provide the perfect blend of efficiency, insight, and user-friendliness, ensuring that sales strategies are data-driven and results-oriented. Whether it's through detailed analytics or at-a-glance updates, these platforms empower teams to make informed decisions swiftly, driving sales success in today's competitive market.

Continued Investment in Sales Enablement

As we step into 2024, the landscape of B2B sales continues to evolve. Embracing these cutting-edge tools is not just about keeping pace – it's about leading the charge. Are you ready to equip your team with the best to not just meet, but exceed your sales goals? The future of sales is here, and it's powered by innovation. These tools provide a competitive edge, blending informed strategies with workflow optimizations. Remember, the right tool not only fits into your current process but elevates it.

Embracing these sales enablement tools means you're not just keeping up with the industry; you're setting the pace. Here's to smarter selling and bigger wins!

Numerik: The Ultimate Field Sales App for Maximizing Team Productivity & Performance

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