CEO & Co-Founder, Numerik | Revenue Discovery Pioneer | Field Sales Leader (20+ Years)
Jonathan Hubbard has spent more than 20 years in field sales, building, scaling, and leading revenue teams through expansion, downturns, and high-stakes growth targets. His career is defined not by theory, but by repeatedly helping sales teams make their number—even in the hardest conditions.
Earlier in his career, Jonathan served as Global Sales Manager, where he led export channel expansion strategies that established Whispbar in key international markets, including the United States and the United Kingdom. That expansion played a critical role in the company’s eventual private acquisition, achieved against an aggressive stretch goal—one that Jonathan helped reach through unconventional, highly disciplined sales execution.
Notably, this success came during the global financial crisis of 2008. With no modern sales tooling available, Jonathan built his own revenue-tracking and territory systems in spreadsheets, using real-world signals, coverage gaps, and disciplined follow-through to drive performance when growth was anything but guaranteed.
That system became the foundation for Numerik.
Jonathan founded Numerik to turn what he built for himself into a product that modern sales teams could use to consistently discover and close net-new revenue. Today, Numerik’s Revenue Discovery platform bring that same field-tested approach to reps operating in construction, manufacturing, and distribution.
In parallel with Numerik, Jonathan has served for over 12 years as a Director at Enable Consulting Group, partnering directly with sales teams that have ambitious growth agendas and helping them operationalize territory strategy, pipeline creation, and execution discipline. He is also a Consulting Manager at Universal Business Team, where he helped establish and now manages the consulting function, supporting companies as they scale revenue operations.
Jonathan writes and speaks on:
- Field sales strategy and territory execution
- Net-new revenue discovery vs. CRM optimization
- Sales performance in constrained or recessionary markets
- Turning real-world signals into predictable growth
His perspective is grounded in decades of lived experience—building revenue systems from scratch, scaling globally, and delivering results when the margin for error is zero.